RAM Rugby has been a proud supplier of rugby equipment and custom clothing to over 3000 clubs and schools for 15 years. Providing affordable, great quality gear with customer service to match is what makes them the No.1 supplier in the UK.
RAM Rugby has partnered with Prebo Digital to tackle the challenges to improve Amazon experience, profitability and online sales.
Prebo Digital worked on a detailed, product category-level setup of the PPC accounts to ensure product-level sales can be achieved and optimised at a much-improved ROI. This was achieved through well-structured campaigns combined with automation across large-scale campaigns. On Amazon, numerous A/B tests were conducted to improve profitability and maximise sales without overspending on ads.
The approach taken led to a 67% increase in profitability in the first 6 months with a 31% lower aCos and ads revenue increase of 360%.
