RAM Rugby Tackles Amazon Growth & Profitability By Partnering With Prebo Digital

The Challenge

  • Grow revenue
  • Grow order volumes
  • Improve organic rankings
  • Improve profitability

The Approach

  • Automation
  • Campaign restructuring and optimisation
  • Listing optimisation

The Results

  • 67% growth in profitability in first 6 months
  • 62% growth in total sales in first 12 months
  • 31% lower aCos while ads revenue grew 360%
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RAM Rugby Tackles Amazon Growth & Profitability By Partnering With Prebo Digital

RAM Rugby has been a proud supplier of rugby equipment and custom clothing to over 3000 clubs and schools for 15 years. Providing affordable, great quality gear with customer service to match is what makes them the No.1 supplier in the UK.

RAM Rugby has partnered with Prebo Digital to tackle the challenges to improve Amazon experience, profitability and online sales.

Prebo Digital worked on a detailed, product category-level setup of the PPC accounts to ensure product-level sales can be achieved and optimised at a much-improved ROI. This was achieved through well-structured campaigns combined with automation across large-scale campaigns. On Amazon, numerous A/B tests were conducted to improve profitability and maximise sales without overspending on ads.

The approach taken led to a 67% increase in profitability in the first 6 months with a 31% lower aCos and ads revenue increase of 360%.

We have been working with Prebo for over 2 years. We have found the team to be highly professional yet personable with great knowledge and expertise in Digital marketplaces. Whilst we have predominantly used their services to help us to improve our brand awareness more recently they have helped us to launch in new markets and have widened their offering to be a full 360 Ecommerce tech house which means they have a holistic approach to driving both our businesses forward.

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