Data & CRO Senior Specialist

Data & CRO Senior Specialist

Job Description

Prebo Digital is seeking a highly motivated and results-oriented Data & CRO Senior Specialist.

This role will be responsible for the strategic growth, execution and success of data analysis, data science and User Behavior work across content, UX/UI, CRO. 

Responsibilities

CRO:

  • Develop and execute UX strategies for clients based on user journey analysis, best practices, customer objectives and A/B Testing
  • Strong understanding of user behaviour (online) and how to build user journeys using visual, design and written communication techniques.
  • Familiar with using A/B testing platforms (e.g. VWO)
  • Strong working knowledge of Google Analytics 4

Grow Into Team Leadership & Development:

  • Lead and mentor a Data specialist(s), fostering a high-performance environment.
  • Oversee quality assurance of campaign delivery and identify areas for team upskilling.
  • Stay abreast of industry trends and ensure team members have access to the latest tools and training.

Data & Analytics Expertise:

  • Leverage data from various sources (Google Analytics, Google Ads, social media platforms, Amazon, Google Sheets, etc.) to gain actionable insights.
  • Utilise SQL, Excel/Sheets, Google Big Query and Looker Studio for data analysis and reporting.
  • Translate complex data into clear and concise reports for internal and client communication.
  • Experience with setting up and troubleshooting measurement solutions (e.g. GA4, enhanced conversion, GTM, FB Pixel, Conversion API, offline conversion import)
  • Support teams around reporting infrastructure, pacing overviews and insight gathering
  • Custom data projects for clients (e.g. regression models, lead scoring model, forecasts)

Client Management & Strategy:

  • Develop and present customised digital marketing strategies to clients, aligned with their business objectives.
  • Maintain clear and consistent communication with clients regarding campaign performance, budgets, and recommendations.
  • Collaborate with Prebo Digital’s broader team to integrate PPC & Data with other marketing channels.
  • Represent Prebo Digital as a digital marketing consultant in client meetings.

Process Optimisation & Innovation:

  • Analyse, improve, and standardise processes for efficient campaign delivery.
  • Champion the adoption of automation tools to streamline workflows and improve team productivity.
  • Identify and implement new strategies and technologies to enhance client service delivery.

Requirements

  • 3+ years of experience in a relevant role
  • Proven track record of exceeding client expectations and achieving measurable results.
  • Demonstrated ability to lead and motivate a high-performing team.
  • Strong analytical skills with proficiency in Big Query, SQL, Excel/Sheets, and Looker Studio.
  • Excellent communication and presentation skills with the ability to translate data into actionable insights for clients.
  • Passion for staying current with industry trends and digital marketing innovations.
  • Experience implementing automation tools within digital marketing
  • Experience with CRO (Conversion Rate Optimization) projects.

Max salary available for this role: R40k CTC

Apply Now

Join an awesome team of experts, who care about your growth and success.

Values & Benefits

What it's like working at Prebo Digital

Our team members value

Work benefits

Financial benefits

A Partnership That Drives Success

Why Prebo Digital

1
Founded by ex-Googler
2
Average partnership 4 years and counting
3
Proven record of growing businesses
4
Google Premier Partner 2022, 2023, 2024
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