About the Job
We are seeking a highly skilled and experienced PPC Strategist to join our team. This role requires a professional with deep expertise in PPC management across various platforms, coupled with a broad understanding of related digital marketing disciplines. The ideal candidate will be a strategic thinker with a proven track record of driving ROI through problem-solving, data-driven campaigns and fostering strong client relationships.
Responsibilities:
- PPC Strategy & Execution:
- Develop comprehensive paid campaign strategies for Google & Meta Ads, aligning with diverse client objectives and brand identities. Experience with Bing Ads is a bonus.
- Oversee the end-to-end setup and ongoing management of Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts, ensuring optimal performance.
- Conduct advanced keyword research with a focus on user search intent to inform campaign structure and listing optimization.
- Calculate and track agreed-upon KPIs, providing actionable recommendations for continuous campaign adjustment and optimization.
- Develop and implement data-driven optimization strategies to significantly increase clients’ ROI and product rankings.
- Proactively monitor daily performance metrics to gain deep insights into campaign, sales, and product performance.
- Update listing content and backend keywords to enhance search rankings.
- Strategic & Analytical Thinking:
- Develop a strong understanding of brand, competition, industry trends, marketing goals, and objectives for each client.
- Leverage strong analytical skills to interpret complex data, identify trends, and translate insights into effective ad strategies and product performance improvements.
- Create and maintain comprehensive dashboards and reports for both internal and client use, on a daily, weekly, and monthly basis.
- Client & Cross-Functional Collaboration:
- Actively participate in the client onboarding process, providing expert guidance and efficiently handling error resolution.
- Communicate effectively and concisely with clients and other specialists to ensure seamless goal alignment and strategy execution.
- Provide training and coaching for junior ppc specialists.
- Demonstrate exceptional written and verbal communication skills (email, phone, etc.) to foster strong client relationships.
Qualifications:
- Degree or Diploma, preferably in Marketing or a related field.
- 3+ years of proven experience in successfully managing and scaling PPC campaigns across multiple platforms.
- Extensive experience with Google PPC and a deep understanding of Google Analytics and Google Data Studio.
- In-depth understanding of search engine algorithms and ranking factors.
- Proficiency with keyword research and data analysis.
- Experience with Amazon Seller Central, Amazon Support, and the Amazon Advertising Platform is favourable.
- Exceptional data analysis skills with the ability to read, interpret, and leverage data to inform strategic decisions.
Key Competencies:
- Strategic Acumen: Ability to develop and execute high-impact PPC strategies.
- Analytical Prowess: Strong aptitude for data analysis, interpretation, and insight generation.
- Results-Oriented: Consistent ability to perform under pressure and drive measurable results in a fast-paced environment.
- Detail-Oriented & Organized: Meticulous attention to detail and excellent organizational skills.
- Proactive & Resourceful: Takes initiative and effectively solves problems.
- Collaborative & Communicative: Exceptional team player with high integrity, autonomy, self-motivation, and excellent communication skills.