PPC
What is a zombie SKU in Google Shopping?
A zombie SKU is a product in your Google Shopping feed that consumes budget or feed space without ever converting. It might get clicks and spend your money, get impressions but no…
By Timo Dinkelman
New at Prebo
Insights, case studies and the work behind our clients’ growth
PPC
Active vs Blended ROAS: How to Calculate Your True ROAS
Your blended ROAS, the single number Google Ads shows you, averages your converting products together with the dead weight that never sells. Strip out the non-converting "zombie" products and recalculate on your…
By Timo Dinkelman
AI
How to Optimise Brand Content for ChatGPT and AI Search
Learn how to make your brand content easier for ChatGPT and AI search tools to find, trust, and cite, with a practical South Africa-focused step-by-step guide.
By Prebo
PPC
Complete Google Shopping Guide South Africa 2026
The one-paragraph version (for the people who scan) Most South African ecommerce stores are quietly wasting a large slice of their Google Shopping budget on products that were never going to sell…
By Timo Dinkelman
Prebo Digital
Digital Marketing Agency in South Africa: The Prebo Digital Approach
South Africa’s digital landscape is dynamic, diverse, and full of opportunity. But navigating it requires more than a generic playbook. As a dedicated digital marketing agency in South Africa, we combine deep…
By Prebo
AI
What You Need to Know About AI Marketing Strategy
Most companies treat AI marketing like a magic wand. They buy a tool, flick a switch, and expect an overnight transformation. But here’s the uncomfortable truth: without a strategy, AI becomes an…
By Marion Nowak
AI | SEO
Answer Engine Optimization (AEO) vs Traditional SEO: The Business Case
For B2B and high-ticket lead generation brands, traffic volume is a vanity metric. The only metric that matters is pipeline revenue. This is why the shift from Traditional SEO to Answer Engine…
By Prebo
Marketing
Top Digital Marketing Trends Still Dominating 2026
The digital marketing landscape hasn’t just evolved over the last few years; it has fundamentally re-architected itself. In 2026, the lines between data science, user experience, and creative content have entirely blurred.…
By Prebo
AI | SEO
Generative Engine Optimization (GEO): The 7-Signal Framework for Ranking in AI Search
Generative Engine Optimization (GEO) is not about keyword density, and it is certainly not about stuffing your pages with invisible text. It is about data extraction. If you want AI engines like…
By Prebo
AI | SEO
Perplexity SEO in South Africa: Closing the Local Market Gap in AI Search
The digital space in South Africa is undergoing a quiet but violent shift. For the past two decades, the rules of digital marketing were relatively static: you identified high-volume keywords, you wrote…
By Prebo
AI | SEO
The End of Junk Leads: A B2B Leader’s Guide to AI Search, CRM Integration, and Pipeline Growth
The B2B Lead Quality Crisis If you ask a B2B marketing director how their campaigns are performing, they will likely point to a dashboard showing an increase in traffic, a steady flow…
By Precious Thundu Chindongo
AI | SEO
AI Performance Marketing for LLM Discovery in South Africa 2026
Stop. If you're about to start with AI performance marketing, read this first. Most marketers in SA treat artificial intelligence as a faster way to do old tasks.
By Precious Thundu Chindongo
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