What is Amazon marketing?

Amazon marketing involves running paid advertising campaigns on Amazon to increase product visibility, drive sales, and grow profitability. Amazon offers multiple advertising options including Sponsored Products (search results), Sponsored Brands (banner ads), Sponsored Display (retargeting), and Amazon DSP (programmatic display). Effective Amazon marketing requires keyword research, bid management, listing optimisation, and continuous campaign refinement.

What is the difference between Sponsored Products and Sponsored Brands on Amazon?

Sponsored Products are keyword-targeted ads that appear in Amazon search results and product detail pages, designed to drive immediate sales of individual products. Sponsored Brands are banner ads that appear at the top of search results and showcase your brand, multiple products, and a custom landing page — they're better for brand awareness and driving traffic to your storefront. Sponsored Products are ideal for driving conversions, while Sponsored Brands are better for building brand visibility.

How much does Amazon advertising cost?

Amazon advertising costs vary based on product category, competition, and bidding strategy. You set your own daily budget and bid per click. Costs typically range from a few cents to several rand per click, depending on keyword competitiveness. At Prebo Digital, we optimise bids and budgets to maximise ROI and profitability. We recommend starting with a discovery call to understand your product mix and provide a custom cost estimate.

Can Prebo Digital help with Amazon Vendor Central and Seller Central?

Yes. Prebo Digital manages advertising campaigns for both Amazon Vendor Central (wholesale accounts managed by Amazon) and Seller Central (direct seller accounts). We also provide guidance on listing optimisation, keyword strategy, and account structure to maximise visibility and sales across both platforms. Our approach integrates advertising with listing quality and inventory management for holistic Amazon growth.

What is Amazon DSP and how does it work?

Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that allows you to buy display ads across Amazon properties and third-party websites. Unlike Sponsored Products (keyword-based), DSP uses audience targeting and retargeting to reach customers based on their browsing behaviour and purchase history. DSP is ideal for brand awareness and retargeting campaigns, and typically requires a higher minimum spend than Sponsored Products.

How do you measure success on Amazon?

We measure Amazon advertising success using metrics like ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), conversion rate, and profitability. ACOS is the ratio of ad spend to revenue — lower is better. We also track organic sales lift (incremental sales driven by advertising) and integrate Amazon data with your broader business metrics (margin, inventory, cash flow) to ensure campaigns drive real profitability, not just volume.

Do you offer Amazon listing optimisation?

Prebo Digital focuses exclusively on Amazon advertising and campaign management. We do not offer listing copywriting, photography, or design services. However, we provide recommendations on listing structure and keyword strategy to support advertising performance. For listing optimisation, we recommend working with a specialist listing agency in parallel with our advertising management.

How to Recognise a Scam

Be cautious of job offers that ask for upfront payment, promise unrealistic returns, or lack verifiable company information. Legitimate agencies like Prebo Digital will never ask for payment before delivering work. Always verify company details, check reviews on independent platforms, and ask for references from existing clients before engaging any marketing agency.

How to Protect Yourself

Protect yourself by researching the agency thoroughly, checking their certifications and partnerships, reading client testimonials, and requesting a detailed proposal before committing. Ask for case studies and references. Legitimate agencies will be transparent about their process, pricing, and expected outcomes. Never share sensitive business data or Amazon account access until you've verified the agency's credibility.

How to Recognise a Scam

Unsolicited Job Offers: Be wary of unexpected job offers, especially those that seem too good to be true.WhatsApp Communication: We primarily use official email addresses (@prebodigital.co.za) for recruitment purposes. We rarely conduct interviews or make job offers through WhatsApp.Upfront Payment Requests: We never ask for money or personal financial information from job applicants.Unprofessional Communication: Be suspicious of messages with grammatical errors, typos, or informal language.

How to Protect Yourself

Verify the Source: If you receive a suspicious job offer, contact us directly through our official website (www.prebodigital.co.za) or email (info@prebodigital.co.za) to confirm its legitimacy.Do Your Research: Check our official website and social media pages for legitimate job postings.Never Share Personal Information: Avoid sharing sensitive information like your bank details or social security number with unverified individuals.Report Suspicious Activity: If you encounter a scam, report it to us and the relevant authorities.

Marketing For Amazon

Tailored strategies to drive your success on Amazon

Exclusive Benefits

We’re a verified Amazon Ads partner which means you get advanced support.

Verified Amazon Ads Partner

Win on Amazon!

As a recognised Amazon Ads Partner and pioneering Amazon marketing agency in South Africa, we’ve been at the forefront of Amazon marketing services since 2019. Over the years, we’ve successfully assisted clients across diverse industries in North America and Europe in scaling their businesses.

Seize the full potential of Amazon’s marketplace while entrusting us to handle the heavy lifting of promoting your products. From advanced SEO and content optimization to expertly crafted PPC strategies and management, along with competitive analysis and bespoke Amazon brand storefront design, we’re committed to driving results aligned with your business objectives.

explore our marketing for amazon Service

What we offer

Let us curate a data-driven Amazon marketing strategy based on your business objectives, geared for results.

Product launch strategy
Vender Central (1P) vs. Seller Central (3P) analysis & considerations
Brand Registry, Amazon Seller Central or Vendor account setup assistance
Profitability analysis
Category analysis
Account strategy support
Competitive behavior monitoring
Market review
Inventory performance monitoring & recommendations
Troubleshooting & case-management support

Business Success Unleashed

Achieve your business goals

With more than R50 million in revenue from ads generated and an official Amazon Ads Partner, We know how to make your store visits turn into sales on Amazon.

Testimonials

What our clients say

Case Studies

Client Success Stories

AI, Case Studies, SEO

How AI SEO Increased Organic Visibility by 415.6% for a Luxury Self-Catering Retreat

AI, SEO

How Store & More Increased Organic Revenue by 51% in 90 Days

What you get

All Marketing For Amazon Features

Strategy & Consulting
Product launch strategy
Vender Central (1P) vs. Seller Central (3P) analysis & considerations
Brand Registry, Amazon Seller Central or Vendor account setup assistance
Profitability analysis
Category analysis
Account strategy support
Competitive behavior monitoring
Market review
Inventory performance monitoring & recommendations
Troubleshooting & case-management support

Advertising Management
Measurement setup & conversion tracking
Campaign management & optimization
Ongoing bid management
Continuous testing
Comprehensive reporting
In-depth keyword research and optimization
PPC campaign automation
Buy box monitoring & recommendations
Review collection automation & monitoring
Promotion, coupon, lightning deal management

Frequently Asked Questions

Everything you need to know about Amazon Marketing

What is Marketing for Amazon?

Marketing for Amazon refers to strategies that help brands improve visibility, advertising performance, and sales within Amazon marketplaces.

What services are included in Marketing for Amazon?

Marketing for Amazon can include Amazon Ads management, listing optimisation, keyword strategy, product content improvements, marketplace reporting, and conversion-focused growth strategies.

Can advertising on Amazon improve product sales?

Yes. Advertising on Amazon can help increase product visibility and connect products with shoppers actively searching within the marketplace.

What is Amazon listing optimisation?

Amazon listing optimisation improves product titles, bullet points, images, keywords, and product content to improve discoverability and conversion rates within Amazon marketplaces.

How is AI changing product discovery on Amazon?

AI-driven shopping assistants and recommendation systems are changing how products are surfaced within Amazon. Structured product content, relevance, and clarity are becoming increasingly important for visibility.

What makes Prebo Digital different in Marketing for Amazon?

Prebo Digital combines marketplace advertising expertise with conversion-focused listing optimisation, consumer psychology insights, and AI-aware content strategies designed for Amazon environments.

Does Prebo Digital manage advertising on Amazon?

Yes. Prebo Digital supports brands with advertising strategies across Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.

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Marketing For Amazon