Workshop: Data & AI in Digital Marketing – Driving Scalable Growth & Competitive Advantage

Workshop: Data & AI in Digital Marketing – Driving Scalable Growth & Competitive Advantage

Event Details

Join us at Converge Africa 2025 for an exclusive deep dive into how Data & AI are transforming digital marketing and driving measurable business growth. In this high-impact workshop, we’ll explore the strategies and technologies that help businesses maximise ROI, optimise marketing efficiency, and make smarter, data-driven decisions.

What You’ll Learn:

  • Feed Optimisation – Unlock greater visibility and reach by refining product feeds for paid and organic channels. Discover how one brand boosted product page traffic by 164% in just two weeks using AI-powered enhancements.
  • MSI Reporting – The right insights can transform your marketing strategy. See how our proprietary reporting method unlocks real-time visibility into sales and marketing campaign performance, budget and revenue pacing, industry demand and competition, and user behaviour, helping brands optimise faster and scale with confidence.
  • Scaling Organic Reach with AI & API Integration – Expanding search engine visibility at scale like you’ve never seen before. Discover how we are breaking growth barriers in SEO by leveraging AI and API-driven automation.

Who Should Attend:

  • eCommerce brands and retailers looking to scale their online sales through smarter marketing
  • CMOs, Marketing Directors, Head of eCommerce, Marketing Managers, and Digital Marketing Managers focused on data-driven customer acquisition

Why You Should Attend:

This is your opportunity to harness the power of data and AI to scale smarter, improve efficiency, and drive meaningful business growth.

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