Join us on 19 June 2025 at 10:00 SAST for an exclusive webinar hosted by Prebo Digital in partnership with ProfitMetrics. As South Africa’s first certified ProfitMetrics agency partner, we’ll walk you through how to harness real‐time profit data, powered by POAS®, to drive smarter, more profitable e-commerce decisions.
Frederik Boysen (Founder & CEO of ProfitMetrics) will join us live to explain how their server-side tracking and real-time dashboard reveal the true profitability behind every ad Rand spent.
This 45-minute session will give you actionable steps to:
- Track 100% of your conversions (not just the usual 80 %)
- Calculate true profit and POAS® within Google Ads and Meta campaigns
- Optimize bidding toward your most profitable products
- Use ProfitMetrics’ real-time dashboards and boosters (Shopping Booster & Conversion Booster) to scale with confidence
Why You Should Attend:
- Insider Perspective: Hear directly from ProfitMetrics’ CEO on how POAS® bidding transforms revenue-based optimization into profit-focused growth.
- Practical Frameworks: Learn step-by-step how to set up ProfitMetrics in under five minutes and begin bidding for profit rather than just ROAS.
- Real-World Case Studies: Discover how brands like Fashionbystrand (27 % gross-profit lift) and Bland Selv Frø (436 % gross-profit growth) rapidly scaled once they gained full visibility into their back-end data.
- Q&A with the Expert: Get your most pressing questions answered live by Frederik Boysen and Timo Dinkelman, no fluff, just straightforward profit-first advice.
Who Should Attend:
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E-commerce Business Owners & Managers: Learn how to gain full visibility into product-level profitability—including COGS, shipping, fees, and discounts—and shift from revenue-based bidding (ROAS) to true profit-focused bidding (POAS®) using real-time dashboards.
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In-House Marketing & Performance Teams: Discover how to recover 100 % of lost conversions with server-side “Conversion Booster” integration, implement Shopping Booster labels for more precise Performance Max targeting, and optimize budgets around profit instead of top-line revenue.
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Head of Finance / Revenue Operations: See how to build a single source of truth for marketing spend, cost of goods, and net-profit performance, demonstrate how every ad rand contributes to actual profit (not just click-throughs), and align back-end metrics (COGS, refunds, shipping) with ad platform data.
This webinar is 100 % free, but spots are limited.
Secure your place now!
