Google Shopping Custom Labels Strategy
Your TLDR: custom labels let you tag every product with business signals — performance tier, margin, stock level, price competitiveness, […]
1 September 2026
Building a Google Shopping Discovery Campaign that Performs
Your Short Overview: don’t exclude your non-converting products — separate them. Pull your zombies and low-traffic products out of your
Product Feed Optimisation for South African Stores
Snapshot: your product feed is the single biggest lever in Google Shopping, because it decides which searches your products are
What is a zombie SKU in Google Shopping?
A zombie SKU is a product in your Google Shopping feed that consumes budget or feed space without ever converting.
Active vs Blended ROAS: How to Calculate Your True ROAS
Your blended ROAS, the single number Google Ads shows you, averages your converting products together with the dead weight that