Google Shopping Custom Labels Strategy
Your TLDR: custom labels let you tag every product with business signals — performance tier, margin, stock level, price competitiveness, […]
Building a Google Shopping Discovery Campaign that Performs
Your Short Overview: don’t exclude your non-converting products — separate them. Pull your zombies and low-traffic products out of your
Product Feed Optimisation for South African Stores
Snapshot: your product feed is the single biggest lever in Google Shopping, because it decides which searches your products are
What is a zombie SKU in Google Shopping?
A zombie SKU is a product in your Google Shopping feed that consumes budget or feed space without ever converting.
Active vs Blended ROAS: How to Calculate Your True ROAS
Your blended ROAS, the single number Google Ads shows you, averages your converting products together with the dead weight that
Complete Google Shopping Guide South Africa 2026
The one-paragraph version (for the people who scan) Most South African ecommerce stores are quietly wasting a large slice of
Programmatic SEO is dead. Long Live Intelligent Content Scaling
The biggest misstep I see when brands tackle LLM visibility with programmatic SEO? Chasing volume for its own sake, cranking
A South African Perspective On Using Google Store Visits to Boost Footfall
The Million Rand Discovery: How One National Retailer Cracked the Code of Invisible Customers Last week, an operations director at
A Comprehensive Analysis of Amazon’s Algorithmic Convergence (COSMO, Rufus, and A10)
Executive Summary The digital marketplace is currently navigating an inflection point of historical magnitude. For nearly two decades, Amazon’s search
