New at Prebo
6 articles
PPC
Your TLDR: custom labels let you tag every product with business signals — performance tier, margin, stock level, price competitiveness, season — and then use those tags to control how each group…
By Timo Dinkelman
PPC
Your Short Overview: don't exclude your non-converting products — separate them. Pull your zombies and low-traffic products out of your main campaigns, where they compete against your proven performers and get starved…
By Timo Dinkelman
PPC
Snapshot: your product feed is the single biggest lever in Google Shopping, because it decides which searches your products are eligible to appear for. Optimise the titles, attributes, and structured data —…
By Timo Dinkelman
PPC
A zombie SKU is a product in your Google Shopping feed that consumes budget or feed space without ever converting. It might get clicks and spend your money, get impressions but no…
By Timo Dinkelman
PPC
Your blended ROAS, the single number Google Ads shows you, averages your converting products together with the dead weight that never sells. Strip out the non-converting "zombie" products and recalculate on your…
By Timo Dinkelman
PPC
The one-paragraph version (for the people who scan) Most South African ecommerce stores are quietly wasting a large slice of their Google Shopping budget on products that were never going to sell…
By Timo Dinkelman
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