Navigating the holiday rush | Preparing your PPC digital marketing strategy

prebo digital the holidays

The countdown to a Q4 marathon season of holiday moments has begun, begging the question: ‘How optimised is your PPC digital marketing strategy for this season?’   

Competition is at an all-time high as retailers and e-commerce businesses gear up for what is arguably the most exciting and challenging time of the year when it comes to catering to a surge in consumer shopping behaviour.

If want to know what to expect during the holiday season and how to effectively prepare for it, then our latest blog on Today’s Digital is a comprehensive guide on how to effectively navigate Q4’s increased competition and rising PPC costs.

Here’s a teaser breakdown of the 4 areas covered:

  • The PPC landscape during the holiday season
  • How to prepare for the holiday season
  • Maximizing success during the holiday season
  • The post-holiday period

Read more here:


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