CEO, Former Googler, Digital Entrepreneur, NED, Public Speaker & Consultant
Timo Dinkelman is the CEO and Co-Founder of Prebo Digital, a leading performance marketing agency helping brands scale through data-driven digital strategy. Known for his focus, drive, and passion for growth, Timo brings both commercial and technical depth to every stage he leads. From AI-driven performance marketing to scaling on Amazon and Google – Timo brings real-world insights that transform data into growth.
He began his career at Google, driving business development for Google Cloud in Northern Europe – earning the Top Performer EMEA Award (2014) – before joining Google South Africa’s Advertising Team, where he worked with top retailers on measurement and brand strategies that became official Google success stories.
In 2017, Timo co-founded Prebo Digital with Precious Thundu Chindongo. Under his leadership, the agency has become a Google Premier Partner, Amazon Ads Partner, and SEMRush Partner, while also developing proprietary technology like straider.ai, their AI-powered programmatic SEO platform. Today, Prebo supports leading brands across Africa and beyond through innovation, AI, and an unrelenting focus on performance.
Timo’s mission: help brands grow smarter, faster, and more profitably in a rapidly evolving digital world.
Timo makes complex digital concepts clear, practical, and growth-oriented.
How machine learning and LLMs reshape growth and measurement.
Moving beyond revenue to optimise for actual profit.
Building sustainable marketplace success in South Africa and beyond.
Navigating AI search, programmatic SEO, and Google’s evolving landscape.
Turning data into scalable business decisions.
Laying the foundations for profitable scaling
Timo has shared insights at leading local and international events, including:
Timo regularly contributes to South Africa’s leading digital and eCommerce publications, sharing insights on scaling performance, marketplaces, and the evolving customer journey.
An in-depth analysis of the evolving marketplace ecosystem in South Africa and opportunities for brands to capitalize on emerging trends.
eCommerce.co.za
Exploring the fundamental shifts in retail dynamics and how traditional retailers can adapt to the marketplace-first economy.
eCommerce.co.za
Understanding the convergence of AI, automation, and customer experience in shaping the future of digital commerce.
eCommerce.co.za
Practical strategies and insider insights for brands looking to succeed on Amazon’s South African marketplace.
Today’s Digital
Strategic approaches to maintaining profitable paid advertising campaigns in an increasingly competitive digital landscape.
Today’s Digital
Data Meets Delivery – Strategic insight + hands-on experience.
Real Stories, Real Results – Practical takeaways from live campaigns.
Engaging & Actionable – Audiences leave inspired and equipped.
"Timo delivers with energy and substance - delegates rated his session one of the best of the event."
— Event Organiser, eCommerce Live
It has come to our attention that scammers are impersonating Prebo Digital and fraudulently offering jobs to individuals on WhatsApp groups. These scammers may use our company logo, names of our employees, or even create fake websites to appear legitimate.
We are committed to ethical recruitment practices and will never ask for payment to secure a job.
Stay vigilant and protect yourself from these fraudulent activities.