Businesses that rely heavily on PPC advertising to acquire new customers often face rising costs due to increased competition. This can be a significant challenge for marketing and business leaders who need to find ways to reduce their dependence on PPC advertising while still maintaining and growing their inflow of new customers.
How can you reduce dependence on PPC advertising to grow your business?
Prebo Digital CEO Timo Dinkelman suggests some sustainable growth channels and alternate strategies to improve efficiencies in his blog on Today’s Digital:
