Prebo Digital is a South African SEO and performance marketing agency specialising in organic growth, ecommerce SEO, and revenue-focused search strategies. This case study explores how Store & More increased organic revenue by 51%, improved ecommerce conversion rates by 13%, and grew organic transactions by 33% within 90 days through a strategic SEO programme focused on search visibility, content relevance, and conversion performance.
What Made This Strategy Different
Rather than focusing solely on rankings and traffic growth, this strategy prioritised the complete organic customer journey. By combining search intent optimisation, technical SEO improvements, content development, and conversion-focused enhancements, the campaign was designed to drive measurable ecommerce growth rather than visibility alone.
Campaign Summary
- Services: SEO, Ecommerce SEO, Content Strategy, Technical SEO
- Industry: Home Organisation & Lifestyle Retail
- Region: South Africa
- Key Result: 51% increase in organic revenue within 90 days
- Strategy: Ecommerce-focused organic growth and conversion optimisation
About the Client
Store & More is a specialist home organisation and lifestyle retailer offering practical solutions designed to simplify everyday living. With a broad product range serving modern households, the business sought to unlock stronger performance from organic search and improve conversion efficiency.
Prebo Digital was appointed to strengthen organic visibility, increase qualified traffic, and drive measurable revenue growth.
The Challenge
Store & More wanted to:
- Increase traffic and sales from organic search
- Improve ecommerce conversion rates from organic traffic
- Improve rankings for high-value commercial keywords
- Increase organic user engagement
Achieving these goals required improving both search visibility and on-site performance to convert increased demand into revenue.
The SEO Strategy
Prebo Digital implemented a comprehensive organic growth strategy focused on visibility, relevance, and conversion performance.
Search Opportunity & Keyword Strategy
Extensive keyword research and ongoing monitoring identified high-value search opportunities aligned with customer intent, product demand, and commercial value.
On-Page Optimisation & Technical Relevance
Targeted on-page optimisation ensured priority pages were structured for maximum search visibility, relevance, and user clarity.
Content Development for Engagement & Discovery
Search-aligned content was developed to improve discoverability, answer customer questions, and support purchasing decisions throughout the buying journey.
Authority Building Through Strategic Linking
Internal linking improvements strengthened site architecture and user navigation, while strategic external link building enhanced authority and search performance.
Results (90 Days)
Within three months, the campaign delivered measurable improvements across both organic visibility and ecommerce performance.
Key Results
- Organic revenue increased by 51%
- Organic ecommerce conversion rate increased by 13%
- Organic transactions increased by 33%
- New users from Organic Google Shopping increased by 2400%
These results demonstrate how improving organic visibility, content relevance, and site performance can drive qualified traffic and translate search demand into meaningful revenue growth.
Core Focus Areas
- Ecommerce SEO
- Organic revenue growth
- Search intent optimisation
- Content strategy
- Technical SEO
- Organic conversion performance
