This South African performance marketing case study explores how Prebo Digital scaled an existing acquisition strategy to increase monthly vehicle deals by a further 27%. By combining Google Ads, Meta Ads and TikTok Ads optimisation, CRM feedback integration, and conversion-focused landing page improvements, the campaign achieved more efficient lead-to-deal performance at scale.
What made this different?
With the CRM-integrated acquisition framework already established, the next phase focused on scaling performance efficiently. By continuing to optimise campaigns against downstream sales signals rather than lead volume alone, the strategy supported sustainable deal growth while maintaining lead quality.
Campaign Summary
- Service: Performance Marketing / Google Ads / Meta Ads / TikTok Ads / CRO
- Industry: Automotive
- Region: South Africa
- Key Result: 27% increase in vehicle deals
- Strategy: CRM-integrated acquisition optimisation
——-
A national vehicle buying business partnered with Prebo Digital to scale its digital acquisition engine and increase the number of vehicles purchased directly from consumers.
Operating in a competitive automotive buying market, the business depends on generating high-intent leads that progress through multiple funnel stages before becoming priced vehicles and completed deals.
During 2023–2024, Prebo Digital implemented a CRM-driven optimisation framework, integrating the client’s CRM data with advertising platforms using Zapier. This enabled campaigns to optimise toward downstream funnel events such as priced vehicles and completed deals, rather than relying solely on top-of-funnel lead submissions.
With this optimisation framework in place, the focus during 2024–2025 shifted toward scaling the acquisition engine efficiently while maintaining strong lead quality and conversion performance.
Campaigns were expanded across Google Search, Meta and YouTube to capture high-intent demand while increasing brand visibility and stimulating additional demand in the market.
The client provides a steady pipeline of image and video creatives, enabling continuous testing and optimisation as campaigns scale across channels.
By combining CRM-driven optimisation with multi-channel demand generation, the acquisition engine was able to scale deal volume while maintaining strong funnel efficiency.
This case study focuses on the scaling phase of the acquisition engine during 2024–2025.
→ Read the earlier case study:
How CRM Data Integration Improved Lead Quality in a Vehicle Acquisition Engine (2023–2024).
The Results
- 18% increase in leads (2024 → 2025)
- 33% increase in priced leads
- 27% increase in completed deals
- 16% increase in advertising spend while deal growth outpaced spend
Supporting long-term growth:
- 221% growth in leads since 2022
- 189% growth in priced leads since 2022
- 279% growth in deals since 2022
These results demonstrate how combining CRM-driven optimisation with multi-channel demand generation enabled the business to scale efficiently while maintaining strong funnel quality.
