New at Prebo
10 articles
Google Ads | Performance Max
The modern marketing machine—specifically, Performance Max (PMax)—is often treated like a magic button. We see the promise of machine learning, near-perfect optimization, and effortless scale, and we are drawn in. We toss…
By Precious Thundu Chindongo
Google Ads
The Million Rand Discovery: How One National Retailer Cracked the Code of Invisible Customers Last week, an operations director at a national retailer hit me with a question that’s been echoing across…
By Timo Dinkelman
Data & Analytics | E-commerce
If your performance marketing agency is still measuring campaign performance by Return on Ad Spend (ROAS) only, you’re likely missing the bigger picture: profitability. As digital marketers, we’ve long accepted ROAS as…
By Prebo
Google Ads | Marketing
We’re thrilled to announce that Google has awarded Prebo Digital, based in South Africa, 2025 Premier Partner status in the Google Partners program. Our team of experts provides performance marketing like no…
By Prebo
Google Ads | Marketing
No matter your exposure to digital marketing and its unique vernacular and jargon, it won’t be long before you come across the phrase ‘performance marketing.’ Is it clever marketing lingo? Is it…
By Prebo
General | Google Ads
We are thrilled to announce that our agency has been designated as a Google Premier Partner for the third consecutive year in 2024. This recognition is a testament to our exceptional performance…
By Prebo
Branding | General
For a second year in a row, Johannesburg–based performance marketing agency - Prebo Digital - has been acknowledged as a Google Premier Partner for 2023.
By Prebo
General | Google Ads
Google Analytics has earned its stripes as a strategic and important digital performance marketing tool since 2005. Businesses who utilise Analytics as part of their digital strategy have, at their fingertips, the…
By Prebo
General | Google Ads
There are numerous terms that Google uses on it’s Google Ads platform to makes sense of the account structure and performance. These terms increase in number as Google expands and improves its…
By Prebo
General | Google Ads
I remember back in high school that between all the growing up, attending class and having good times with friends, there were assignments and tests. Looking back, there were 2 types of…
By Prebo
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