Google Shopping Custom Labels Strategy
Your TLDR: custom labels let you tag every product with business signals — performance tier, margin, stock level, price competitiveness, […]
Building a Google Shopping Discovery Campaign that Performs
Your Short Overview: don’t exclude your non-converting products — separate them. Pull your zombies and low-traffic products out of your
Product Feed Optimisation for South African Stores
Snapshot: your product feed is the single biggest lever in Google Shopping, because it decides which searches your products are
What is a zombie SKU in Google Shopping?
A zombie SKU is a product in your Google Shopping feed that consumes budget or feed space without ever converting.
Active vs Blended ROAS: How to Calculate Your True ROAS
Your blended ROAS, the single number Google Ads shows you, averages your converting products together with the dead weight that
How to Optimise Brand Content for ChatGPT and AI Search
Learn how to make your brand content easier for ChatGPT and AI search tools to find, trust, and cite, with a practical South Africa-focused step-by-step guide.
Complete Google Shopping Guide South Africa 2026
The one-paragraph version (for the people who scan) Most South African ecommerce stores are quietly wasting a large slice of
How Communica’s Revenue Increased by 91% While Ad Spend Grew by Only 36%
Prebo Digital is a South African performance marketing and marketing technology agency specialising in paid media, ecommerce growth, conversion optimisation,
Digital Marketing Agency in South Africa: The Prebo Digital Approach
South Africa’s digital landscape is dynamic, diverse, and full of opportunity. But navigating it requires more than a generic playbook.
The Future of SEO. Predictions from the Experts
The future of SEO is shifting from static keyword rankings to visibility across AI answer engines (Google AI Overviews, ChatGPT,