Search engine optimization, or SEO services, attempts to improve a website’s organic search rankings in SERPs by increasing the website content’s relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for website owners. Many vendors offer SEO services.
How to spot a good SEO expert & practice
A good SEO specialist understands that it’s no longer just about optimizing your website for Google with your SEO service – it’s about optimizing your presence across the web. By understanding who your target audience is and where they spend their time, you can attack those platforms and build an organic presence. As Google gets more intelligent, you need to get more intelligent about how you approach marketing. That doesn’t mean looking for ways to beat the search engine algorithms. Instead, you must learn to use them to your advantage.
Instead of trying to jam other third party pages with links as part of your SEO services strategy, create a piece of content that delivers what Google (and users) want. By creating value with your content, you open it up to earning social media shares and powerful links from relevant sites.
Consider Smart SEO Services
One of our key learnings over the years has been that whilst SEO has the highest ROI (Return On Investment) it is a journey and one that can’t be hurried; yes, it does indeed take six to twelve months of focused effort to reach the top of Page 1 in the Google or Bing or Yahoo Search Engine results for your top twenty of so keyword clusters – and that takes patience…often a multi-disciplinary approach is required that incorporates a combined paid, earned and owned digital media strategy. Such a strategy starts with some paid advertising and an actively concurrent implementation of content and SEO services, eventually phasing paid out of the mix as your organic Search Engine visibility gains traction.
