A leading South African consulting firm, with over a decade of experience in financial modeling, product development, pricing, reserving, risk management, and data analytics, was facing challenges with their Google Ads campaigns. They struggled with high cost-per-clicks, difficulty in reaching their niche audience, and low lead quality. The firm needed to generate more cost-effective leads of higher quality.
Prebo Digital partnered with the firm to refine their search strategy and improve on-site conversion rates. Using a test-and-learn approach, we explored new avenues for growth and applied our expertise in PPC best practices for continuous optimisation. Our team conducted extensive keyword research to identify relevant search terms with sufficient volume and lower competition. We also implemented advanced GA4 tracking to gain better data insights.
Through our efforts, we significantly enhanced the performance of their Google Ads account. By restructuring and optimising the campaigns, we reduced the cost per acquisition by 80%. Over three months, the number of conversions doubled, and the quality of the leads improved, delivering impressive results that met the client’s objectives.
