If your performance marketing agency is still measuring campaign performance by Return on Ad Spend (ROAS) only, you’re likely missing the bigger picture: profitability. As digital marketers, we’ve long accepted ROAS as the gold standard for media performance.
But ROAS doesn’t account for the cost of goods, shipping, discounts, or operational expenses. That means you could have a high ROAS campaign that’s actually losing you money. That’s where ProfitMetrics® comes in, and we’re proud to announce that Prebo Digital is now the first implementation partner for ProfitMetrics® in South Africa.
What is ProfitMetrics®?
ProfitMetrics® is a powerful advertising analytics platform that plugs into your ecommerce funnel to show you the one metric that matters most: profit per campaign, keyword, and product.
Instead of relying on estimated metrics, ProfitMetrics® provides real-time visibility into exactly how much profit each campaign generates, allowing you to:
- Eliminate wasted ad spend on low-margin products
- Scale campaigns that actually make money
- Optimise Google and Meta campaigns using real-time profit data
ProfitMetrics® was founded in Denmark by a team of performance marketers and ecommerce entrepreneurs frustrated by a common problem: Return on Ad Spend (ROAS) was no longer a reliable indicator of business success.
Too often, campaigns with impressive ROAS numbers were still losing money once actual costs, like product margins, shipping fees, discounts, and operational overhead, were factored in. This disconnect inspired the team to build a better way to measure success.
What started as an internal tool for their own ecommerce operations quickly evolved into a full-scale software platform. Since its official launch in 2020, ProfitMetrics® has grown into one of the most respected profit-tracking tools in the performance marketing world, now serving agencies and ecommerce brands across Europe and North America.
ProfitMetrics® integrates seamlessly with leading platforms like Shopify, WooCommerce, Google Ads, Meta, and Klaviyo, allowing brands to optimise their campaigns in real time, not just for clicks or conversions but for actual bottom-line profit.
Today, the platform is trusted by thousands of e-commerce marketers and agencies globally. With Prebo Digital now the first implementation partner in South Africa, local advertisers finally have access to this cutting-edge approach to campaign profitability.
Why This Matters for South African Businesses
Until now, South African advertisers have had limited access to profit-level data within platforms like Google Ads or Meta. We’ve made decisions based on ROAS, conversion volume, or average order value, often without knowing what those conversions were truly worth.
With ProfitMetrics®, that changes. You can:
- Accurately track profit from the first click to sale
- Identify high-spend, low-profit campaigns instantly
- Feed profit data directly into ad platforms for smarter bidding and targeting
“This partnership is about empowering our clients to make decisions that grow their bottom line, not just their ad accounts,” says Timo Dinkelman, Co-CEO of Prebo Digital. “With ProfitMetrics®, we’re bringing real clarity and control to South African advertisers.”
Built for E-commerce and Lead Generation
Over the past decade, digital marketing has shifted from reach and visibility to efficiency and ROI. But now we’re entering a new phase: profit-centric marketing. As customer acquisition costs rise and competition tightens, tracking ad performance through vanity metrics like clicks or even ROAS is no longer enough.
Whether selling products online or generating qualified leads, ProfitMetrics® gives you the insight to invest where it matters most. For e-commerce, it tracks order-level profitability with precision. For lead gen, it helps you track revenue per lead and optimise for cost-effective acquisition. This isn’t just a new tool, it’s a new way of thinking about digital marketing.
The Proof
Ubergames.de, a premium outdoor games retailer in Germany and the Netherlands, faced major challenges:
- Incomplete tracking due to privacy and ad blockers
- No visibility into actual ad profit
- Difficulty optimising spend across product categories
Enter ProfitMetrics
Prebo Digital implemented server-side tracking and connected backend data directly to Google Ads. We shifted bidding from ROAS to POAS® (Profit on Ad Spend), enabling smarter, profit-first decisions.
The Results (within weeks):
- +225% Gross Profit
- +100% Increase in Sales
- +65% More Reported Conversions
- +120% Increase in Ad Spend (scaled with confidence)
Want to see how profit-driven data can transform your ad strategy?
Don’t miss the opportunity to learn directly from the CEO of ProfitMetrics in an exclusive webinar hosted by Prebo Digital. We’ll dive into how profit-driven ad optimisation is changing the game for e-commerce and lead generation.
🗓 Date: 19 June
🕙 Time: 10:00 AM SAST
🔗 Register now to secure your spot!
Make Every Rand Count With Prebo Digital
Prebo Digital is a results-driven performance marketing agency trusted by e-commerce, lead generation, and B2C brands across South Africa, Europe, and the United States. Founded in 2017, we combine deep digital expertise with data-led strategy to help businesses unlock sustainable growth.
We are a performance marketing agency and Google Premier Partner, SEMRush Partner and one of the first verified Amazon Ads Partners in South Africa. This is a testament to our track record of excellence in paid media, SEO, and conversion optimisation.
Whether building multi-market paid media funnels, profitably scaling e-commerce stores, or generating high-quality leads at scale, Prebo Digital delivers campaigns that move the needle. Our performance marketing agency is committed to one mission: turning your marketing into measurable business growth.
