Living Water, a prominent player in London’s office water supply industry, prides itself on delivering top-notch water delivery and water cooler services. With a distribution centre based in Wimbledon, Living Water serves clients throughout the Greater London catchment area, offering a range of water coolers, including mains water systems and bottled spring water dispensers. However, despite its established presence, Living Water recognised the need to enhance its online visibility and drive more qualified traffic to its website to fuel business growth.
Facing the challenge of boosting organic website traffic, improving lead generation efforts, and expanding keyword rankings, Living Water partnered with Prebo Digital to implement a strategic SEO solution. Prebo Digital conducted an in-depth SEO audit to identify key areas for improvement and develop a tailored strategy. The approach included pinpointing high-traffic pages for optimisation, creating strategic content, and enhancing on-page elements across brand and product category pages. Additionally, Prebo Digital implemented a comprehensive internal and external link-building strategy to enhance website authority and visibility on search engine results pages (SERPs).
Organic website traffic surged by an astounding 313%, signalling a significant increase in online visibility. Moreover, total organic leads skyrocketed by 600%, demonstrating the effectiveness of the enhanced SEO strategy in driving user engagement and conversions. The initiative also led to a 64% increase in the number of ranked keywords, particularly focusing on commercial keywords critical for business growth. Notably, the click-through rate (CTR) for non-blog pages saw a notable improvement of 33%, further validating the success of the collaborative efforts in boosting overall website performance and driving tangible business outcomes for Living Water.
