Prebo Digital is a South African performance marketing agency specialising in brand growth, demand generation, and full-funnel media strategy. This case study explores how Lipault South Africa increased revenue by 325%, grew brand search demand by 172%, and increased new users by 533% within six months through a brand-led media strategy focused on awareness, audience expansion, and demand creation across Meta and YouTube.
What Made This Strategy Different
Unlike traditional performance campaigns that focus primarily on short-term conversions, this strategy prioritised brand growth as the foundation for long-term commercial success. By increasing awareness, strengthening brand desirability, and consistently introducing new audiences to the brand, the campaign was designed to create future demand and accelerate revenue growth.
Campaign Summary
- Services: Brand Strategy, Meta Ads, YouTube Ads, Demand Generation
- Industry: Fashion & Travel Retail
- Region: South Africa
- Key Result: 325% revenue growth within 6 months
- Strategy: Brand-led demand generation and audience expansion
About the Client
Lipault South Africa is the local distributor of Lipault, an internationally recognised premium luggage brand known for its design-led travel products, vibrant aesthetic, and distinctive approach to modern travel.
While the brand enjoys strong global recognition, awareness and market penetration in South Africa remained relatively limited. Prebo Digital was appointed to reignite brand desirability, expand reach, and support measurable commercial growth.
The Challenge
Lipault South Africa faced two key growth challenges:
- Declining excitement around product positioning
- Low brand awareness and market penetration in South Africa
Achieving meaningful growth required more than campaign optimisation. The strategy needed to rebuild brand energy, increase visibility, and create demand amongst new audiences.
The Brand-Led Growth Strategy
Prebo Digital implemented a media strategy designed to increase visibility, strengthen brand perception, and convert awareness into measurable business growth.
Channel & Budget Strategy
Using a proprietary media modelling framework, Prebo Digital identified the channels most likely to influence brand search demand and future purchase behaviour. Budget was strategically allocated towards awareness-focused environments, primarily Meta and YouTube.
Creative Strategy & Deployment
Prebo Digital provided strategic guidance around creative direction, deployment cadence, and content rotation. The brand supplied video assets, which were refreshed regularly to maintain audience engagement and maximise impact.
Audience Expansion & Discovery
Campaign structures were designed to continuously introduce new audiences to the Lipault brand. Multiple audience strategies and campaign types supported ongoing discovery while reinforcing the brand’s aspirational positioning.
Results (6 Months)
Within six months, the campaign successfully rebuilt brand momentum and translated awareness into measurable commercial performance.
Key Results
- Revenue increased by 325%
- Brand search volume increased by 172%
- New users increased by 533%
These results demonstrate how a brand-led media strategy can drive substantial commercial growth by increasing awareness, strengthening consideration, and generating future demand.
Core Focus Areas
- Brand growth
- Demand generation
- Meta advertising
- YouTube advertising
- Audience expansion
- Revenue growth
