QuickBus aggregates tickets for all major bus operators across Africa, enabling customers to save time and money by choosing from an array of bus operators. Customers can compare prices, select their preferred operators, make payments and get their e-ticket. They had a notable online presence but struggled to grasp the intricacies of their users’ interactions with their website. Despite a steady stream of web traffic, conversion rates remained suboptimal.
Prebo Digital embarked on a journey to transform the user experience in booking a bus ticket on Quickbus’s website. They began by conducting a meticulous examination of Quickbus’s existing measurement setup, uncovering gaps and inconsistencies.
Prebo Digital’s data-driven, and neuroscience-based approach allowed them to pinpoint specific pain points in the user journey. Users were abandoning the site due to a myriad of issues, including content discrepancies, communication challenges, layout deficiencies, and technical glitches. Armed with these insights, Prebo Digital implemented a multifaceted approach to increase Quickbus’s conversion rates. They conducted extensive user testing, drawing from insights in user experience (UX) and psychology best practices. Their goal was to create a more engaging, trustworthy, and frictionless user experience.
At the end of the project, Quickbus experienced a 17.50% increase in conversion rates, setting them on a path to sustainable growth and success in their competitive industry.
