Store & More is a South African retail business that specialises in storage solutions and more for households and businesses. Their first store opened its doors in June 2008, and since then the company has grown and evolved to become a leading provider of really useful merchandise for the whole family with over 100 categories to choose from. Everything useful from Storage to Houseware and Homewares, Outdoor to Office and School, Party and Play to Seasonal and everything in between can be found in one of their stores in South Africa.
Store & More faced the challenge of growing brand awareness, online revenue, and in-store visits in a competitive industry in South Africa. To address these challenges, they partnered with Prebo Digital to develop an all-round omnichannel strategy.
Prebo Digital developed a campaign strategy based on multiple objectives, including growing brand awareness, accelerating online revenue, and in-store visits. We optimised Store & More’s product feed, implemented conversion rate optimization strategies and integrated Google My Business store listings to further improve results. Prebo Digital also created store-specific campaigns and product campaigns for online sales and to promote in-store visits.
The partnership between Store & More and Prebo Digital proved to be highly successful. Within 6 months, there was a 251% growth in store visit interest, indicating that the omnichannel strategy was effective in driving foot traffic. There was also a 50% acceleration in brand search growth, showing that the campaign strategy successfully increased brand awareness. Finally, Store & More saw profitable online shopping campaigns, which helped them grow their online revenue and set them up for a strong growth trajectory.
