How This Amazon Partnership Resulted In A 117% Increase in Total Revenue Within One Year

The Challenge

  • Grow revenue
  • Grow order volumes
  • Improve product listing rankings
  • Reduce Advertising Cost of Sales (efficiency)

The Approach

  • Expand ad campaigns
  • Competitive keyword analysis
  • Campaign optimisation

The Results

  • 531% increase in ad sales revenue (Up 282% YoY)
  • 117% increase in total revenue (Up 25% YoY)
  • 41% decrease in ACOS (Down 35% YoY)
  • 86% increase in ordered units
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How This Amazon Partnership Resulted In A 117% Increase in Total Revenue Within One Year

Uber Games are proud suppliers of quality indoor and outdoor games. They specialise in giant garden games, croquet sets and carrom boards. The games are suitable for adults and children alike and will undoubtedly provide years of fun with family and friends!

Prebo Digital was tasked with improving efficiencies and growing Uber Games’ Amazon account. We started this process by doing in depth keyword research to ensure that the right keywords are included in the product listings and targeted through Amazon Advertising. An extensive competitor analysis was done to find key opportunities that could improve our listings and opportunities where we could differentiate our product offering.

Uber Games, offering a large variety of indoor and outdoor games, posed a challenge in setting up an ideal campaign structure that will ensure total coverage of their product range while also minimizing budget wastage. A strategic approach to campaign setup best practices was implemented by Prebo Digital with strategies to maximize performance as well as gain learnings for future improvements.

The first year of our partnership resulted in a 117% increase in total revenue with an 86% increase in orders. Efficiencies also improved through a 41% decrease in Advertising Cost of Sales (aCos), down 35% year on year.

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